Market-backed pricing

Objective,
immediate pricing
for your thrift store.

Skip the guesswork with data-driven valuations that reflect the real-time market. Sell smarter, faster, and with total confidence at your thrift store.

Tag pricing page

Stop guessing. Start growing.

Turn every donation into maximum mission impact. Ground your prices in real resale data to boost monthly revenue and volunteer confidence.

0%

Market-backed

Every valuation grounded in real resale data from millions of listings.

0.0×

Faster pricing

From image to price in seconds. No second-guessing.

$0+

Monthly

Estimated revenue previously lost to underpricing and inconsistencies.

The only pricing solution made just for thrift stores. Every volunteer brings a different pricing judgment, which leads to missed revenue on underpriced items, overpriced filler, and inconsistent pricing that quietly erodes customer trust. We replace guesswork with fast, objective pricing any volunteer can use in seconds.
Tag pricing page

Volunteers connect to your store's location

Snap a photo of the item and brand

Instantly get a clear, objective price

Follow simple next steps and move on

How we price each item

We got nerdy about the math behind every tag—so donations leave the pricing table with a fair, market-grounded price, instantly.

+$4
+$8
+$3
+$4
+$2
-$3
$0$5$10$15$20$25

Boutique Carhartt Jacket

  • JacketBase value: +$4
  • CarharttBrand recognition: +$8
  • Near perfectCondition: +$3
  • Workwear styleTrend relevance: +$4
  • WinterSeasonality: +$2
  • Interior wearInternal condition: -$3
$18 Final Price

Pricing that adapts to your store.Not the other way around.

Manager controls

Every thrift store runs differently. Donation volume, mission priorities, storage space, and local demand all matter. TrueTag gives you objective market pricing, then lets managers tailor how those prices are applied so they align with your store’s strategy, not someone else’s.

Set once. Applied consistently across every volunteer.

This way, you set one strategy and every volunteer prices the same way.

Configure pricing rules by department and item type

Pricing

Pick a plan. Add modules when you're ready.

Monthly
YearlySave 10%

Standard

Everything you need to get selling

/mo

Staff & users

Up to 5 staff pricing at once

Up to 100 staff you can add per store


Included

  • Resale-backed pricing and tagging
  • Volunteer-friendly checkout workflows
  • Department rules you can adjust

Pro

Popular

Built for busy stores

/mo

Staff & users

Up to 10 staff pricing at once

Up to 200 staff you can add per store


Included

  • Resale-backed pricing and tagging
  • Volunteer-friendly checkout workflows
  • Department rules you can adjust

Also includes

  • Sales-floor reporting you will actually use

Enterprise

For high-volume, multi-team stores

/mo

Staff & users

Up to 20 staff pricing at once

Up to 500 staff you can add per store


Included

  • Resale-backed pricing and tagging
  • Volunteer-friendly checkout workflows
  • Department rules you can adjust

Also includes

  • Sales-floor reporting you will actually use
  • Headroom for busy days, bigger teams, and growth
  • Hands-on onboarding and rollout support

Compare included details

Compare plans

Clothing module at these prices. Housewares, add-ons, and overages are separate.

Compare plans: feature comparison across Standard, Pro, Enterprise
FeatureStandardProEnterprise
Staff & users
Staff pricing at onceUp to 5Up to 10Up to 20
Staff you can add (per store)Up to 100Up to 200Up to 500
Beyond included seatsPer-seat overagePer-seat overagePer-seat overage
Sales floor
ReportingIncludedIncluded
Barcoding & inventory+$40/mo add-on+$40/mo add-on
Modules & bundles
Main module (this price)ClothingClothingClothing
Second main module (e.g. housewares)From $220/mo · contact usFrom $250/mo · contact usFrom $350/mo · contact us
Accessories + purses + shoes+$30/mo add-on+$30/mo add-on+$30/mo add-on
Happy Owl

Get started with TrueTag today

Accurate pricing

Built for thrift

No learning curve

TrueTag

For Thrift

Interested in getting your store started with TrueTag?

Reach out (we'll make it really easy)

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